[FREE] Market Leadership Strategies for Service Companies






 | #2873011 in eBooks |  1999-11-01 |  1999-11-01 | File Name: B00134KQWY

Market Leadership Strategies for Service Companies reveals the key strategies for creating and sustaining a market leadership position for any service business. Service industry experts Craig A. Terrill and Arthur G. Middlebrooks affirm that in order to become a dominant market leader, a service company must find ways to:

  • Define their service business and the benefits customers receive
  • Reveal the intangible aspects of the service experience
    • ...


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