Neil Richardson and Lucy Laville teach PR and marketing at Leeds Business School. Laville has worked in senior PR positions across a variety of sectors. Richardson has a vast amount of managerial experience i
Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.
It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications,...
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